Growth is synonymous to customer delight
As you are aware, in this competitive world, customer happiness is all that matters. As the saying goes “ If you do not take care of your customer- somebody else will ” The need for constant review of customer complaints/queries and appropriate action taken by the orgnisation cannot be ignored under any circumstances, not only for future growth but for survival itself. . The sales therefore is directly proportional to the customer satisfaction level. Any sales organsisation, whether it is selling products or services, needs a tool through which customer complaints/queries/suggestions/concerns and actions taken thereon are constantly monitored without any loss of time. Some most common challenges faced by the organization(s) about customer satisfaction and complaints/ concerns can be summarized as below: How often are you able to document and use customer feedback to improve your service? Do your customers prefer your competitor’s service for your