Sales Mantra CRM Software: Changing the Face of Sales Force

You are well aware, that ‘ All is well ’ in business is applicable, if only we are in constant touch with our customers and prospect base. Any lack of constant touch results in immediate loss of the prospect and gradual loss of the customer. Latest researches have proved as under: Lack of involvement of latest technology for lead generation, product branding etc. like not sending sms, emails, non availability of web sites, non availability of enquiry forms etc. results in a dip of at least 30% in product enquiries. Research has also proved beyond doubt that cost of doing nothing , in implementing the right technology and tools, costs the organization very dearly and negates the efforts made by it. The business can never be person driven and must be process driven. Sales process is a science and lack of scientific method in following the process results in gradual dip in business. Customer buys when he wants to buy and not when we want to sell. The catch is, we should be there i...

While the competition is hotting up, it is becoming increasingly difficult to retain and control the people working with the organisation, inspite of the employee cost being high. The cost of doing business with a new customer is five times the amount of doing business with an existing customer. While new customers have to be developed, the existing customers are to be nurtured for realizing their full potential. The cost of doing nothing to avoid losing opportunities and customers and reduced employee productivity works out to phenomenal amounts and may even negate the efforts being made. The management needs to have an overview of the existing customer and prospect base so as to enable them to constantly change their business practices to continue to come upto their expectations by continuously knowing the pulse of the market in an ever changing environment The employees on the one hand are needed to be continuously supported to enable them to do their business effectively, the manag...