TRUST - AN IMPORTANT PART OF SALES
Theoretically, everyone makes
sales or services based on the quality and price of the product or service. In
practice your sales happens not only because we had a good product or service
but mainly due to the
Hence, for any sales person’s fear
line is the mind of buyer is of utmost importance. For creating trust, it is
very important for the seller to understand the fear points of the buyer and
deal them to the satisfaction of the buyer. If he is able to do that, the sales
will go up many folds.
Some of the fears which buyers
generally have are :-
a) If
I make advance payment will the seller supply the product or service?
b) Will
the supply of the product will be of the same quality as has been explained?.
c) Is
he gets adequate after sales support from the seller or not?
d) Is
he paying a fair price or he had been squeezed on the prices on which he has
not done hard bargain?
e) Will the product, he is buying will be useful for him?
f) Will
his people be able to use the product
or service once implemented?
It is the responsibility of the
sales peoples to deal with each and every fear line with all perspective of the
customers. If he is able to do this the sale closure will be fast and more.
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