Friday, June 1, 2012

CRM System ! Do I Need One?

Greetings of the day from !!!

As you are aware that in today’s dynamic market pace, organizations have to be in pace with the newly emerging trends and practices. A CRM (Customer Relationship Management) is also one of such tools which are vital for every organization who have a sales team of 2 or more people. Now days, people feels CRM synonymous to ERP (Enterprise Resource Planning). Here comes a big NO from our side. Though the two are similar, but not the same.  

Entrepreneurs overlook the need of implementing CRM in their organization assuming that:
  • ·         Our organization is not big enough to install a CRM or ERP.
  • ·         It will cost lakhs (or crores sometimes) of rupees.
  • ·         Monitoring Sales Force by excel sheet reports is as good as monitoring them through CRM.
Rather, it’s the only tool in market place which provides a realistic platform to monitor sales executives and their day to activities. As we have mentioned earlier, cost of implementing CRM is very negligible when we compare it with the benefits coming out of that CRM. 

Let’s make it clear by a proper cost-benefit analysis in which we are comparing the cost incurred in implementing SalesMantra with the benefits coming out of it.

Cost Incurred
Hardware/ Server Purchase Cost
Training and Support Cost
IT Admin Personnel Cost
Software Maintenance Cost
Mobile Accessibility Charges
Up-gradations Cost
Supporting Software Costs
Cost per Sales Person
Rs. 500 per month


Day Planner assisting sales person to get his to-do list ready at 7 AM in morning
Shorter Sales Cycle leading to quick closures
Identification of Neglected Customers / Prospects on a single click
Improved order projections in order to minimize inventory carrying cost
Daily Appointment Report with “minutes of meeting” instantly shared with seniors
Daily Value Addition Report to check the quality of follow ups
Real Time reports on outstanding payments
Order Lost Report & Reasons to facilitate product development
No more data loss (i.e. business loss) when a sales person leaves the job
No More missed AMCs
Centralized depository of database facilitating management to remain “informed”.
Phone Call to the prospect on the day when he asks to call i.e. no more missed follow ups


For more details click

FSL Software Technologies Ltd.
Add: B-22, Sect 4 Noida (U.P)
Ph no: +91-120-2534066/ 67/ 68

‘The Software pays for itself’

‘You only have to say yes, we do the rest’

‘You enjoy the benefits of the business you have so lovingly and painstakingly built.’

Wednesday, April 18, 2012

A satisfied Sales force can create magic

Hope you have done ample of brain-storming, a lot of planning and clever budgeting for the just-started financial year. But, have you thought that:

What will be that one thing which will take you to the point where you see your organization on April 1, 2013???

You may be thinking of fancy marketing strategies, acquisition of new talent or cost cutting. But, our answer to this simple question is “Your People i.e. Your Satisfied Sales Force”. Yes, a satisfied Sales Person can create magic in your organization and rocket your sales figure once he put his heart in his Sales Pitch. So, let’s gift your sales team a tool called SalesMantraTM (Online CRM Software) this financial year using which they:

· CAN keep all the customer information at a centralized place which could be retrieved by him anytime (& by you too i.e. seniors/superiors) on a single click, no matter he is in office or went out-of-station.

· CAN wipe out the unproductive time from their schedule wasted in reports formulation, searching for customer follow-up history, their contact details, previous order details etc.

· CAN segregate all his leads as per their sales-cycle stage & take the printout of all his leads lying at Negotiation/Finalization stage on a few clicks.

· CAN get his “things – to – do” ready for the day at 9 AM in morning.

· CAN find out his Neglected Leads & Key Accounts all at once on a single click, ask for senior’s support on them and work according to his seniors’ suggestion/comment/feedback.

· CAN start working on a particular lead from the point where other sales person has left it as the software doesn’t allow the sales person to take his data with him when he leaves the organization.

· CAN plan his client-visits by taking the contact details of all the prospects present in a particular location and it turn, target as many prospects as possible in a single tour.

· CAN enter their travelling & other expenses incurred and later, get them reimbursed without any hassle.

· CAN send emails to all his prospects/existing customers at once and track that who, at what time and how many times, is watching his mails.

The list can go on, and on, and on………………..…..

At the same time, management gets all the necessary reports (“unaffected” i.e. unbiased reports) directly from system. Few of them are as follows:

Daily Sales Leads Generated Report

Target v/s Achievement Report

Appointment Report (Employee / Branch Wise)

Order Report (Branch/Employee/Product/Source Wise)

Daily Follow-up Report

Payments Outstanding Report

Quotation Report

Expense Report (Branch/Employee/Region Wise)

Sales Prospects Funnel Reports (Hot, Cold, Exploratory)

Complaint Reports (Product/Branch Wise)

Sales Projection Report

Daily Value Addition Report

Your sales figures depends on the attitude of your sales person, not the attitude of the prospect. And it will be your Sales Person only who will toil in sun and run in rain to take your organization from GOOD to GREAT.

Let’s join hands in the journey of mutual growth. For free demonstration, register online at

Or Call

+91 9819176613 / +91 88024 09248

/ +91 9871796611

Unless you dare to run, it’s impossible to win the race and, win the victory unless you dare to battle.

FSL Software Technologies Ltd.

a global IT solution provider

Head Office:

Add: B-22, Sect 4 Noida (U.P)

Ph no: +91-2534066/ 67 / 68


Branch Office:

604, Corporate Avenue,

Sonawala Road,

Goregaon (East). Mumbai-400063

Ph. +91 22 26850507

Tuesday, March 27, 2012

10 Reasons

confirming your need of a proper


You need it because

  • 1.You want to retain your existing customers as the cost of incurred in getting a new customer is 5 Times higher than the cost incurred in retaining an existing customer.

  • 2.You want to smartly allocate a service call to your service personnel on the basis of their work load, skill-set and locations.

  • 3.You want to identify the products which are getting repeat complaints’ to improve your product development function.

  • 4.You want to delete the column of Lost Orders from your books of accounts due to untimely attending or non-attending of complaints.

  • 5.You want to find out how many of your customers are using spare parts provided by your company and how many of them are taking spares from open market. So that you can manufacture the highly demanded spare parts.

  • 6.You want to have timely alerts for Renewing the Maintenance Contracts and there by, securing the Confirm Revenues for your organization.

  • 7.You want to identify unprofitable Service Maintenance Contracts (i.e. AMCs) and equipment which are too costly to maintain by analyzing the Service Cost V/S Revenue Generated report.

  • 8.You want to measure the Skill Level of your Service Personnel on some sensible parameters (i.e. turn-around time, complaint resolving time etc).

  • 9.You want to have a proper customer feedback system using which you can receive the comments directly from your complainants.

  • 10.You want to increase your Sales Figures by getting new customers through the recommendations given by your “nicely & timely treated (served) customers”

We understand that you aspire for increasing your sales figures every day, every hour and every minute. But a proper customer service management and complaint handling mechanism also plays the role of a necessary catalyst in increasing Sales. And, to cater this basic need of your organization, we present our CRM solution to you.

Sales Mantra

On Demand CRM Software Solution
Call - 9871796611 / 9819176613

Or Register Online at
FSL Software technologies Ltd

Noida Office:

B-22 Sector-4

Noida-201 301

Tel:- +91-120-2534 066 , 2534 067

Mumbai Office:

604, 6th Floor, Corporate Avenue,

Sonawala Road, Goregaon(E),Mumbai- 400 063
Tel:- 022- 6555 0506, 6534 7202

Punjab Office
Tel No: +91-7508008420
Pune Office

Tel No :+91-9819176623

Because we believe that “Actually, Fast and Steady wins the race.”