Target the right audience
Thursday, April 5, 2018
Best Email management tool that isn’t bloated to CRM System
When your customer records are in a CRM, and emails are stored in a mail client, what your sales reps eventually get is a messy and fragmented system that gives absolutely no context about a customer’s needs at all.
The email management system in Sales Mantra gives you one place to access all your sales interactions, eliminating the need to switch between applications. By connecting your mailbox, the CRM filters out only your relevant customer emails and associates it with the lead or contact along with attachments, if any. You can also send emails either from your mail client or from Sales Mantra and find the emails in the Sent folder of both apps. The email management tool also has email tracking that tells you who has opened and clicked the link on your email, when and how many times. Swiftly shoot out emails, receive emails and send emails in bulk to a larger group of customers, all from Sales Mantra.
Types of Email Management Software
There are two major types:
Desktop email clients like Microsoft Outlook and Mozilla Thunderbird offer a list of sophisticated features including WYSIWYG editors for composing messages and anti-spam and anti-phishing security.
Online email services, called webmail, also offer the same features as desktop email software. Popular online email services are Gmail and Yahoo! Mail.
I recommend you to check Sales Mantra CRM; this tool has a powerful marketing tool-kit. Sales Mantra CRM software provides your business with the tools to streamline your marketing process workflow and create customer-centered campaigns that work. Turn every email into a unique offer. Show customers that you really know what they want even before they do. Let your messages stand out and invoke replies:
Carry out email campaigns
Reach out to hundreds of leads and clients with a single email using the mass mailing option. Build a mailing list using the client data from any Folder and send personalized messages for better engagement. You can track who has checked your marketing pitch using the open tracking and build reports to analyze the efficiency of a campaign.
Segment your leads
No matter how niche your business is, your clientele is not homogeneous. Leads might live in different countries, represent various areas of business or have distinct needs. So why should they receive the very same email? Segment your mailing list by relevant criteria and client characteristics to ensure that the right people get the right content.
Let your leads and clients receive a perfect pitch that was written as if exclusively for them. Sales Mantra CRM allows you to put the data you store to good use during an email campaign. Take your leads and customers information into consideration before emailing them with marketing materials. The more personal, precise and relevant the content you present them, the higher the ROI.
Combine marketing and sales efforts
Marketing and sales team may have different goals, but they often work with the same people. Provide your sales team with the marketing data to mind the segmentation and targeting. Having a complete view of the leads and clients engaged in marketing efforts can make it easier for sales to close deals. As all the data updates in real time, both teams will be on the same page.
Analyze your success
All your marketing efforts can be in vain if you can't measure their efficiency. Sales Mantra CRM provides you with an insight into the results of your email campaigns. Learn if and who of the recipients have opened your messages. Produce detailed reports to see which tactics work and what groups resonate with your marketing materials.
Integrate with favorite services
Despite having many appropriate features, marketing automation is not the main purpose of a CRM. Sales Mantra can provide you with segmentation and targeting opportunities for building your mailing list and exporting it into a service of your choice. Export your full client lists or segmented data to your favorite services, like Mail chimp, with ease.
CRM technologies afford for successful execution of the various campaigns employing one on-demand solution. Moreover, some of the latest industry reports are indicating a strong interest of the end users to utilize consolidated solution for the variety of customer-facing processes. That’s why companies like bpm’online are offering comprehensive out-of-the-box processes for sales, marketing and service automation aimed at establishing great customer relationship throughout the entire customer journey allowing companies to effectively manage every stage of customer interactions, including email marketing campaigns.
With the marketing automation features, you can take care of campaign management, multi channel communications, integrations with SMS, email, social networks to just to name a few.
Moreover, the solution is not only streamlining marketing and business processes with sending out massive outbound emails or manage other marketing activities but can evaluate the performance, set right goals, segment your messaging and so for. It is also very attractively prices and rolls out in minutes.