Tuesday, May 13, 2014

Online CRM Software - Required in Business Advancement

Online or Web based CRM Software is a software solution to manage all customer’s business relationship where there is no Hardware or Software is located on Customer’s side. The CRM Software is generally hosted on server’s that are maintained and managed by third parties. The CRM Software can be easily accessed through a web interface and no need to load the software on PC or Laptops.
Some of the benefits of online CRM are:-

  • It can be accessed from any device which has internet connection.
An effective CRM has to be adopted and implemented by all users in an organization as data entered in it will only be useful when all the information are entered in it. Having a online CRM means any employee can access his data from anywhere with just having an internet device like laptop and update all the information which in turn provide up to date accurate information in the database.

  • Lower Implementation And Maintenance Cost
As online CRM are hosted on Cloud Server there is no need for any specific Hardware or Software implementation which reduces the cost.
Also many organization don’t have their own specific IT team so if server based CRM Software is to be chosen then it will add extra cost to maintain the sever.
As online CRM does not need any particular Hardware or Software, implementation time is generally less.

  • Cost related to Online CRM is less.
As there is no need of any additional Hardware or Software in Online CRM and the charges are to be paid on annually basis it can be assigned as operational cost.
With Online CRM the service provider upgrades the CRM Software at no extra cost as it part of the service which he is providing, unlike as in on-premise solution where you have to always keep your CRM Software upgraded and hardware supporting it also be upgraded. With online CRM there is no need to worry about maintenance of Software.
Adding of extra user is easy as contrast to on-premise CRM Software. The new user can log on instantly with just an internet connection.

  • Users can access their data from anywhere.
As in the case of on-premise CRM Software where user has to have software loaded into his Laptop or PC to access his user account whereas in the case of Online CRM he can access his account from anywhere with a device having a internet connection.

  • Easy Customization
Online CRM can be customized accordingly to the need of the organization and customization is generally not a difficult task as with on-site CRM Software.
Back up of data is also easy with Online CRM as with one click you will have all your sales data with you where as for on-site CRM unless you have an automated solution backing up of data can be a tedious task.


It can be concluded that for medium to small organization, Online CRM is by far the most cost effective way, when they don’t have their own dedicated IT team. Nearly all Online CRM Software handle all the requirements like contact management, sales enquiry, service management etc. Now it’s up to the organization to choose from the available CRM Solution which will meet their requirement, and at same time allowing flexibility and the function required now and for the future which are beneficial for their business.